Postgraduate in Advertising and Public Relations

INTRODUCTION

The Postgraduate Program in Advertising and Public Relations is intended for all those who want to establish  relations and communication links between organizations and their audiences while promoting a positive image of the company. Its objectives depend on the sector and type of project the students are working on, but they are generally both human and social; which generates the need for a climate of understanding, trust and respect between people. PR as a profession poses multiple challenges because of its numerous facets. 
 
The convergence among new forms of advertising, public relations, marketing and social networks makes companies seek profiles that fit in with the current times and that are prepared to develop actions both online and offline. 
 
This Postgraduate program will help you find the most efficient and appropriate methods to make the most of new communication opportunities offered by new markets. 
 
Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to gain education at the highest level, from any place and with the daily support of all our teachers and tutors.

OBJECTIVES

• Mastering the different aspects of the marketing strategy formulation, covering the entire process of analysis and the definition of strategies. 
• Getting to know the consumer and the target audience. 
• Understanding the communication process and the key elements in the advertising world. 
• Interpreting the information provided in a briefing and planning an advertising campaign. 
• Developing a media strategy and understanding the advantages and disadvantages of each platform.
• Learning about the psychology of consumers and creative ways to attract them. 
• Gaining an in-depth knowledge about the role of the new advertising alternatives to conventional means of communications and developing online campaigns. 
• Introducing the PR as a profession, analysing the work of a Public Relations professional and presenting a brief introduction and historical development of the PR as well as identifying the specializations that exist within this profession. 
• Getting a better understanding of the PR strategy process and providing a view of its objectives and main tactics in order to carry out different functions as a PR. 
• Gaining a thorough knowledge of the two different major Public Relations: Internal PR(company employees and managers) and external PR (public and media). 
• Understanding the world of event organization as major area of Public Relations, which is gaining more and more importance in the development of a good PR.  
• The practice has become part and parcel of an increasing number of companies that require it to establish relations with the public, press and public authorities. 
• Adding value to brands in the management of virtual communities through the development of plans for Social Media. 
• Developing plans for the online reputation of a company, as well as managing online communities. 
• Using the appropriate tools to attract followers and create relevant interactions between brand and consumer. 
• Taking on the role of a leader in Strategic Marketing and recognizing the importance of loyalty and customer service. 
• Dealing thoroughly with the market research so as to be able to decide on product design based on the needs of the current market. 
• Succeeding in satisfying  consumer needs, tastes and objectives. 
• Achieving a substantial increase in sales and business development.

PROFESSIONAL OUTINGS

The Postgraduate Program in Advertising and Public Relations is aimed at all those people who aspire to achieve positions such as Project Managers, Marketing Directors, Directors of the corresponding departments related to Public Relations, Event Organizers, Communication Directors, Campaign Managers. Marketing, Account Executives, Analysts and Consultants,

Developers, Information Architects, Designers, Layout Designers, Copywriters, Product Managers, as well as creators of their online communication business.

ADMISSION

To access any of our Postgraduate Programs, applicants must meet the following requirements:

• Students holding a degree certificate. 
• Students currently studying for an graduate degree or equivalent higher education tittle. 
• Foreign students having an equivalent degree documented. 
• Professionals that already have a recognized position in the field. 
• In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

DOUBLE CERTIFICATION

At the end of your studies, you will earn two diplomas issued by ENEB Business School and the Universidad Isabel I:

- Postgraduate Program in Advertising and Public Relations.

- Spanish for Business Program 

All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will get a postgraduate certification.

Duration: 6 months

Language: English

Credits: 12 ECTS

Price: 3.300€ | 3.300$ | £3.300

Start date: Chosen by the student

Price incluiding scholarship: 1.165€ | 1.165$ | £1.165