We would like to inform you that ENEB Business School is using their own third-party cookies to improve the user experience . Your information will remain private and anonymous. By continuing to browse the website you choose to accept the use of cookies on this website. More information
Cerrar
En | Es | Pt

Postgraduate in Advertising and Public Relations

Postgraduate in Advertising and Public Relations



Home / Master's and Postgraduate Programs / Postgraduate in Advertising and Public Relations




INTRODUCTION

The Postgraduate Program in Advertising and Public Relations is intended for all those who want to establish  relations and communication links between organizations and their audiences while promoting a positive image of the company. Its objectives depend on the sector and type of project the students are working on, but they are generally both human and social; which generates the need for a climate of understanding, trust and respect between people. PR as a profession poses multiple challenges because of its numerous facets. 
 
The convergence among new forms of advertising, public relations, marketing and social networks makes companies seek profiles that fit in with the current times and that are prepared to develop actions both online and offline. 
 
This Postgraduate program will help you find the most efficient and appropriate methods to make the most of new communication opportunities offered by new markets. 
 
Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to gain education at the highest level, from any place and with the daily support of all our teachers and tutors.

OBJECTIVES

  • Mastering the different aspects of the marketing strategy formulation, covering the entire process of analysis and the definition of strategies. 
  • Getting to know the consumer and the target audience. 
  • Understanding the communication process and the key elements in the advertising world. 
  • Interpreting the information provided in a briefing and planning an advertising campaign. 
  • Developing a media strategy and understanding the advantages and disadvantages of each platform.
  • Learning about the psychology of consumers and creative ways to attract them. 
  • Gaining an in-depth knowledge about the role of the new advertising alternatives to conventional means of communications and developing online campaigns. 
  • Introducing the PR as a profession, analysing the work of a Public Relations professional and presenting a brief introduction and historical development of the PR as well as identifying the specializations that exist within this profession. 
  • Getting a better understanding of the PR strategy process and providing a view of its objectives and main tactics in order to carry out different functions as a PR. 
  • Gaining a thorough knowledge of the two different major Public Relations: Internal PR(company employees and managers) and external PR (public and media). 
  • Understanding the world of event organization as major area of Public Relations, which is gaining more and more importance in the development of a good PR.  
  • The practice has become part and parcel of an increasing number of companies that require it to establish relations with the public, press and public authorities. 
  • Adding value to brands in the management of virtual communities through the development of plans for Social Media. 
  • Developing plans for the online reputation of a company, as well as managing online communities. 
  • Using the appropriate tools to attract followers and create relevant interactions between brand and consumer. 
  • Taking on the role of a leader in Strategic Marketing and recognizing the importance of loyalty and customer service. 
  • Dealing thoroughly with the market research so as to be able to decide on product design based on the needs of the current market. 
  • Succeeding in satisfying  consumer needs, tastes and objectives. 
  • Achieving a substantial increase in sales and business development.

PROFESSIONAL OUTINGS

The Postgraduate Program in Advertising and Public Relations is aimed at all those people who aspire to achieve positions such as Project Managers, Marketing Directors, Directors of the corresponding departments related to Public Relations, Event Organizers, Communication Directors, Campaign Managers. Marketing, Account Executives, Analysts and Consultants,

Developers, Information Architects, Designers, Layout Designers, Copywriters, Product Managers, as well as creators of their online communication business.

ADMISSION

To access any of our Postgraduate Programs, applicants must meet the following requirements:

  • Students holding a degree certificate. 
  • Students currently studying for an graduate degree or equivalent higher education tittle. 
  • Foreign students having an equivalent degree documented. 
  • Professionals that already have a recognized position in the field. 
  • In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

DOUBLE CERTIFICATION

At the end of your studies, you will earn two diplomas issued by ENEB Business School and the Universidad Isabel I:

- Postgraduate Program in Advertising and Public Relations.

- Spanish for Business Program 

All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will get a postgraduate certification.



Duration: 6 months
Language: English
Credits: 12 ECTS
Price: 3.300€
Start date: Chosen by the student
Price incluiding scholarship: 1.165€







- MBA - Master of Business Administration
- Master in Human Resources Management
- Master in Commerce Management and Marketing
- Master in Digital Marketing and eCommerce
- Master in Business and Corporate Communication
- Master in Hotel Management and Tourism
- Master in International Trade
- Master in Project Management
- Master in Supply Chain Management
- Master in Management and Team Management
- Master in Big Data and Business Intelligence
- MBA & Master in Human Resources Management
- MBA & Master in Commerce Management and Marketing
- MBA & Master in Digital Marketing and eCommerce
- MBA & Master in Business and Corporate Communication
- MBA & Master in Hotel Management and Tourism
- MBA & Master in International Trade
- MBA & Master in Project Management
- MBA & Master in Supply Chain Management
- MBA & Master in Management and Team Management
- MBA & Master in Big Data and Business Intelligence
- Postgraduate in Coaching, NLP and Team Leadership
- Postgraduate in Management, EI and Coaching
- Postgraduate in Advertising, Marketing and SM
- Postgraduate in Financial Management and Accounting
- Postgraduate in Advertising and Public Relations
- Postgraduate in Human Resources
- Postgraduate in Logistics and Supply Chain
- Postgraduate in Project Management
- Postgraduate in Personnel Selection, Training and POH
- Postgraduate in Corporate Social Responsibility
- Higher Education Course in Personnel Selection
- Higher Education Course in Occupational Risks
- Higher Education Course in Executive Coaching
- Higher Education Course in Marketing
- Higher Education Course in Advertising
- Higher Education Course in NLP
- Higher Education Course in Emotional Intelligence
- Higher Education Course in Negotiation Techniques
- Higher Education Course in e-Commerce
- Higher Education Course in Personnel Management
- Higher Education Course in Corporate Communication
- Higher Education Course in Public Relations
- Higher Education Course in Community Manager
- Higher Education Course in Web Positioning
- Higher Education Course in Human Resources
- Higher Education Course in Labour Relations
- Spanish for Business Program
Escuela de Negocios Europea de Barcelona S.L.
C/ Llull 321-329, 08019 Barcelona
Tel: +34 933 792 437 / academy@eneb.com
Phone from USA: +1 (929) 2421337
Member of:
CECAP
Cum Laude Award 2019:
Premio Cum Laude
Registered trademark of :
Ministerio de Industria, Energía y Turismo



Centro asociado a:

Centros colaboradores en oferta formativa:




Certificate of excellence:

We work with:




In collaboration with:

Partners in the training program:




Certificate of excellence:

We work with: